| Title |
The future of social media in marketing
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, October 2019
|
| DOI | 10.1007/s11747-019-00695-1 |
| Pubmed ID | |
| Authors |
Gil Appel, Lauren Grewal, Rhonda Hadi, Andrew T. Stephen |
X Demographics
The data shown below were collected from the profiles of 45 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 10 | 22% |
| United Kingdom | 5 | 11% |
| Canada | 3 | 7% |
| France | 2 | 4% |
| Malaysia | 2 | 4% |
| India | 2 | 4% |
| United Arab Emirates | 1 | 2% |
| Belgium | 1 | 2% |
| Israel | 1 | 2% |
| Other | 3 | 7% |
| Unknown | 15 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 27 | 60% |
| Scientists | 14 | 31% |
| Science communicators (journalists, bloggers, editors) | 4 | 9% |
Mendeley readers
The data shown below were compiled from readership statistics for 5,728 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5728 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 681 | 12% |
| Student > Master | 517 | 9% |
| Student > Ph. D. Student | 276 | 5% |
| Lecturer | 227 | 4% |
| Researcher | 131 | 2% |
| Other | 670 | 12% |
| Unknown | 3226 | 56% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1111 | 19% |
| Social Sciences | 277 | 5% |
| Economics, Econometrics and Finance | 191 | 3% |
| Computer Science | 178 | 3% |
| Unspecified | 113 | 2% |
| Other | 551 | 10% |
| Unknown | 3307 | 58% |
Attention Score in Context
This research output has an Altmetric Attention Score of 81. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 September 2022.
All research outputs
#534,146
of 26,017,215 outputs
Outputs from Journal of the Academy of Marketing Science
#17
of 884 outputs
Outputs of similar age
#11,744
of 371,438 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#2
of 18 outputs
Altmetric has tracked 26,017,215 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 884 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 371,438 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 88% of its contemporaries.