| Title |
How artificial intelligence will change the future of marketing
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, October 2019
|
| DOI | 10.1007/s11747-019-00696-0 |
| Authors |
Thomas Davenport, Abhijit Guha, Dhruv Grewal, Timna Bressgott |
X Demographics
The data shown below were collected from the profiles of 26 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 5 | 19% |
| United States | 3 | 12% |
| Germany | 2 | 8% |
| Netherlands | 1 | 4% |
| United Kingdom | 1 | 4% |
| India | 1 | 4% |
| Malaysia | 1 | 4% |
| France | 1 | 4% |
| Unknown | 11 | 42% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 20 | 77% |
| Scientists | 4 | 15% |
| Science communicators (journalists, bloggers, editors) | 2 | 8% |
Mendeley readers
The data shown below were compiled from readership statistics for 2,859 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2859 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 300 | 10% |
| Student > Ph. D. Student | 279 | 10% |
| Student > Bachelor | 164 | 6% |
| Researcher | 108 | 4% |
| Lecturer | 94 | 3% |
| Other | 430 | 15% |
| Unknown | 1484 | 52% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 705 | 25% |
| Social Sciences | 115 | 4% |
| Computer Science | 106 | 4% |
| Economics, Econometrics and Finance | 89 | 3% |
| Unspecified | 73 | 3% |
| Other | 224 | 8% |
| Unknown | 1547 | 54% |
Attention Score in Context
This research output has an Altmetric Attention Score of 284. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 May 2024.
All research outputs
#127,271
of 25,832,559 outputs
Outputs from Journal of the Academy of Marketing Science
#3
of 867 outputs
Outputs of similar age
#2,522
of 367,964 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 18 outputs
Altmetric has tracked 25,832,559 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 867 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 367,964 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 94% of its contemporaries.