Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)
Article in Journal of Retailing and Consumer Services (July 2022)
The most recent citing publications are shown below. View all 10 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (July 2022)
Article in Frontiers in Psychology (April 2022)
Preprint in JMIR Preprints (December 2021)