RT @JofbrandM: 'The importance of #corporate #brand personality traits to a successful 21st century #business' by Kevin Lane Keller & Keith…
'The importance of #corporate #brand personality traits to a successful 21st century #business' by Kevin Lane Keller & Keith Richey (2006) Read it here: https://t.co/Fgmc3T0Sf2
https://t.co/Sywrd3B94D A good journal, should read!!
2006 paper: "Only once a corporation solidifies [...] personality traits [...] can it attain sustainable success..." http://t.co/eUwzNAZGnG
The importance of corporate brand personality traits to a successful 21st century business http://t.co/NUnJfMZtrn
One of our most downloaded articles from Journal of #BrandManagement http://t.co/83c8UflO9K
http://t.co/GiIIAFkb branding notes
RT @PalgraveJournal: Read the most popular article so far during #pmjaccessallareas in the Journal of Brand Management http://t.co/LwiazMES
Read the most popular article so far during #pmjaccessallareas in the Journal of Brand Management http://t.co/LwiazMES