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The importance of corporate brand personality traits to a successful 21st century business

Overview of attention for article published in Journal of Brand Management, December 2006
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#34 of 348)
  • High Attention Score compared to outputs of the same age (89th percentile)

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