Product set granularity and consumer response to recommendations

Overview of attention for article published in Journal of the Academy of Marketing Science, August 2019

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facebook: 1 Facebook page

Citations

dimensions_citation: 11 Dimensions

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mendeley: 88 Mendeley

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Journal of the Academy of Marketing Science, 23 Sep 2019

When online product recommendations contain items that are all highly appealing to consumers, these products are often very…