Managerial metric use in marketing decisions across 16 countries: A cultural perspective

Overview of attention for article published in Journal of International Business Studies, August 2019

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#14 of 972)
High Attention Score compared to outputs of the same age (94th percentile)
High Attention Score compared to outputs of the same age and source (94th percentile)

So far, Altmetric has seen 6 news stories from 6 outlets.

Satisfaction is the most popular factor for marketing decisions around the world, according to a new study.

The most popular metric to help determine marketing strategy is satisfaction, according to research from the University of…

Sydney, Aug 30 : Satisfaction is the most popular factor for marketing decisions around the world, according to a new study.

Sydney, Aug 30 : Satisfaction is the most popular factor for marketing decisions around the world, according to a new study.

Sydney, Aug 30 (IANS) Satisfaction is the most popular factor for marketing decisions around the world, according to a new study.

Satisfaction is the most popular metric for marketing decisions around the world, according to a new study from the University…