Journal of International Business Studies - JIBS,
This recent JIBS article has been getting some buzz! You can check out the full text at https://rdcu.be/bXn6v
This recent JIBS article has been getting some buzz! You can check out the full text at https://rdcu.be/bXn6v
In an era of big data and global competition, what are the most popular marketing metrics managers around the world use to make…