Brands matter: An empirical demonstration of the creation of shareholder value through branding

Overview of attention for article published in Journal of the Academy of Marketing Science, April 2006

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (94th percentile)

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news: 2 news outlets

Citations

dimensions_citation: 355 Dimensions

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mendeley: 461 Mendeley

Summary News Dimensions citations

So far, Dimensions has found 355 publications that cite this research output.

355

The most recent citing publications are shown below. View all 355 publications that cite this research output on Dimensions.

Brand capital and debt choice

Article in International Review of Financial Analysis (May 2024)

The Impact of Advertising On a Company’s Stock Price

Article in Journal of Advertising Research (April 2024)

An Alternative Sensitivity Analysis for the Evaluation of MCDA Applications: The Significance of Brand Value in the Comparative Financial Performance Analysis of BIST High-End Companies

Article in Mathematics (February 2024)