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Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding

Overview of attention for article published in Journal of the Academy of Marketing Science, April 2006
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#44 of 508)
  • High Attention Score compared to outputs of the same age (87th percentile)
  • High Attention Score compared to outputs of the same age and source (81st percentile)

Mentioned by

news
2 news outlets

Citations

dimensions_citation
223 Dimensions
Title
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding
Published in
Journal of the Academy of Marketing Science, April 2006
DOI 10.1177/0092070305283356
Authors

T. J. Madden

Attention Score in Context

This research output has an Altmetric Attention Score of 15. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 27 August 2019.
All research outputs
#1,029,572
of 13,560,201 outputs
Outputs from Journal of the Academy of Marketing Science
#44
of 508 outputs
Outputs of similar age
#23,657
of 194,344 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#2
of 11 outputs
Altmetric has tracked 13,560,201 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 508 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.6. This one has done particularly well, scoring higher than 91% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 194,344 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 81% of its contemporaries.