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RT @JAMS_updates: Which #CMO personality traits could help maturing new ventures gain web traffic? Winkler, Rieger & Engelen find useful th…
RT @JAMS_updates: Which #CMO personality traits could help maturing new ventures gain web traffic? Winkler, Rieger & Engelen find useful th…
A perfect example of an interdisciplinary research, combining Marketing, OB and Strategy.
Which #CMO personality traits could help maturing new ventures gain web traffic? Winkler, Rieger & Engelen find useful theoretical and practical implications for the role of the CMO and for marketing new ventures in general: https://t.co/riqdwNFxPp @HH