SmartPLS,
Wow, the most cited Journal of Marketing Analytics article (so far): https://link.springer.com/article/10.1057/s41270-019-00058-3…
Wow, the most cited Journal of Marketing Analytics article (so far): https://link.springer.com/article/10.1057/s41270-019-00058-3…
Really impressive! Congratulations to Jacky and Marko for more than 50 citations in the first couple of months after the…
A lot happend in PLS-SEM research in the last two years. Just take a look at a couple of recent publications: https://www.smartpl…
Some good PLS-SEM reads you don't wanna miss (https://www.smartpls.com/documentation/literature/some-recommended-readings): …
Take a look at this new article by Marko Sarstedt and Jacky Cheah - Partial least squares structural equation modeling using…