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Google AdWords and Facebook Ads for Recruitment of Pregnant Women into a Prospective Cohort Study With Long-Term Follow-Up. https://t.co/3EcfK933dO
Google AdWords and Facebook Ads for Recruitment of Pregnant Women into a Prospective Cohort Study With Long-Term Follow-Up. https://t.co/3EcfK933dO
Een van de voorbeelden hiervan is advertenties op Facebook en via Google, een methode die we onlangs geëvalueerd hebben: https://t.co/ijS19xgwVC
New publication: Evaluation of online recruitment methods for the PRIDE Study. Facebook Ads outperformed Google AdWords regarding the total N of participants enrolled and costs per participant. However, retention after online recruitment was suboptimal. ht