Woodroof was the first to analyze shareholder response to cause-related marketing in an event study. His team evaluated hundreds of campaigns from companies on @FortuneMagazine's All-Star list. The results were published this summer in @JAMS_updates. htt
Woodroof was the first to analyze shareholder response to cause-related marketing in an event study. His team evaluated hundreds of campaigns from companies on @FortuneMagazine's All-Star list. The results were published this summer in @JAMS_updates. http
RT @JAMS_updates: How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cau…
RT @JAMS_updates: How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cau…
RT @JAMS_updates: How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cau…
RT @JAMS_updates: How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cau…
RT @JAMS_updates: How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cau…
Super proud of our niece's husband Parker Woodroof for this groundbreaking cause marketing research published in @JAMS_updates. This is NOT easy to accomplish. ⭐️⭐️⭐️⭐️⭐️
RT @JAMS_updates: How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cau…
So proud of my husband! Yay for JAMS!
RT @JAMS_updates: How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cau…
RT @JAMS_updates: How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cau…
@_MelissaBf_ un article qui devrait t'intéresser
How do investors respond to cause-related marketing campaigns? Well…it depends. Woodroof et al examine the effects of cause-related marketing announcements on shareholder value using firms from the @FortuneMagazine Most Admired All-Star list: https://t.co/