50% of profits from 10% of customers is really low -- across companies I've worked on through @ThetaCLV it is more like 80-100%/20% (w/ variable cost and CAC). Even by revenue, more extreme than that: https://t.co/Z5xe0H6Y3P Only further proves your poi
@vbalusseau @faderp @YounglingAndCo @MbaElmer @ProfByron @John_G_Dawes @EhrenbergBass For one, there is more customer concentration than some have claimed, I think, especially when we move from revenue to contribution profit to CLV: https://t.co/3Br5MMI1MA
RT @d_mccar: Excited to see my paper with Russ Winer in publication! Main findings: 1/ By revenues, customer concentration is high but i…
@wolffan @thedmca @SlackHQ @ThetaEquity @faderp @thogge @JP_Ellington A number of considerations: -Risk in (a) continuing to find whales in future, (b) who has power in relationship -Upside in (a) customer centric opportunities, (b) potentially lower cost
Excited to see my paper with Russ Winer in publication! Main findings: 1/ By revenues, customer concentration is high but it is more like 70/20 than 80/20 (and still a ways from the 50/20 that is suggested by some). A lot more to it though... https://t