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The Pareto rule in marketing revisited: is it 80/20 or 70/20?

Overview of attention for article published in Marketing Letters, May 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (52nd percentile)

Mentioned by

twitter
2 tweeters

Readers on

mendeley
1 Mendeley
Title
The Pareto rule in marketing revisited: is it 80/20 or 70/20?
Published in
Marketing Letters, May 2019
DOI 10.1007/s11002-019-09490-y
Authors

Daniel M. McCarthy, Russell S. Winer

Twitter Demographics

The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 100%
Readers by discipline Count As %
Unspecified 1 100%

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 May 2019.
All research outputs
#7,268,730
of 13,118,812 outputs
Outputs from Marketing Letters
#99
of 183 outputs
Outputs of similar age
#87,732
of 189,543 outputs
Outputs of similar age from Marketing Letters
#1
of 1 outputs
Altmetric has tracked 13,118,812 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 183 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.9. This one is in the 43rd percentile – i.e., 43% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 189,543 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them