Sponsorship-linked marketing: research surpluses and shortages

Overview of attention for article published in Journal of the Academy of Marketing Science, May 2019

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (91st percentile)
High Attention Score compared to outputs of the same age and source (92nd percentile)

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Journal of the Academy of Marketing Science, 05 Jun 2019

What have we learned in decades of sponsorship research? According to this review paper by T. Bettina Cornwell (UO Lundquist…