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Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales

Overview of attention for article published in Journal of the Academy of Marketing Science, April 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (61st percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
4 X users
facebook
2 Facebook pages

Citations

dimensions_citation
14 Dimensions

Readers on

mendeley
95 Mendeley
Summary X Facebook Dimensions citations

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