| Title |
Consumer neuroscience the effect of retail brands on the perception of product packaging
|
|---|---|
| Published in |
Marketing Review St. Gallen, February 2011
|
| DOI | 10.1007/s11621-009-0103-9 |
| Authors |
Marco Hubert, Mirja Hubert, Jens Sommer, Peter H. Kenning |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| India | 1 | 4% |
| Unknown | 25 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 6 | 23% |
| Researcher | 4 | 15% |
| Student > Bachelor | 3 | 12% |
| Student > Doctoral Student | 3 | 12% |
| Student > Postgraduate | 2 | 8% |
| Other | 5 | 19% |
| Unknown | 3 | 12% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 38% |
| Psychology | 4 | 15% |
| Economics, Econometrics and Finance | 3 | 12% |
| Social Sciences | 3 | 12% |
| Neuroscience | 2 | 8% |
| Other | 1 | 4% |
| Unknown | 3 | 12% |
Attention Score in Context
This research output has an Altmetric Attention Score of 8. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 June 2019.
All research outputs
#3,759,352
of 22,662,201 outputs
Outputs from Marketing Review St. Gallen
#2
of 19 outputs
Outputs of similar age
#25,586
of 183,290 outputs
Outputs of similar age from Marketing Review St. Gallen
#1
of 2 outputs
Altmetric has tracked 22,662,201 research outputs across all sources so far. Compared to these this one has done well and is in the 82nd percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 19 research outputs from this source. They receive a mean Attention Score of 2.9. This one scored the same or higher as 17 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 183,290 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 85% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them