Context-specific, market-shaping performance outcomes at the overall market level by @DrLotta, @KajStorbacka, and @SuviNenonen https://t.co/xfD5uow9X4 H/T @JAMS_updates on @SpringerEdu
RT @JAMS_updates: What kind of capabilities do firms need to proactively shape their markets? Nenonen, Storbacka & Windahl uncover firms' n…
What kind of capabilities do firms need to proactively shape their markets? Nenonen, Storbacka & Windahl uncover firms' need to have triggering and facilitating capabilities to improve value creation for multiple stakeholders: https://t.co/4u5RZE2z69 @
RT @KajStorbacka: Happy to see the results of our four-year research process on Market Shaping finally published. We have identified the ca…
RT @KajStorbacka: Happy to see the results of our four-year research process on Market Shaping finally published. We have identified the ca…