Brand loyalty evolution and the impact of category characteristics

Overview of attention for article published in Marketing Letters, March 2019

Altmetric Badge

About this Attention Score

Above-average Attention Score compared to outputs of the same age (52nd percentile)
Above-average Attention Score compared to outputs of the same age and source (60th percentile)

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 643 followers.

RT @Pol_Chrysochou: Brand loyalty evolution is category specific and depends on category characteristics. Check our latest paper published…

RT @Pol_Chrysochou: Brand loyalty evolution is category specific and depends on category characteristics. Check our latest paper published…

Brand loyalty evolution is category specific and depends on category characteristics. Check our latest paper published in #Marketing_Letters here: https://t.co/V7VbURGUGe @MAPPCentre #Branding #Brand #Loyalty