Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”

Overview of attention for article published in Journal of Brand Management, February 2019

Altmetric Badge

About this Attention Score

Above-average Attention Score compared to outputs of the same age (55th percentile)

So far, Altmetric has seen 4 X posts from 4 X users, with an upper bound of 9,704 followers.

RT @JofbrandM: Add it to your #BrandManagement #OneArticlePerWeek #SummerReading: Product placement 2.0: “Do Brands Need Influencers, or Do…

Add it to your #BrandManagement #OneArticlePerWeek #SummerReading: Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?” by S.V. Jin & A. Mugaddam, the most popular #JBM article in Vol. 26 No. 5. Access here: https://t.co/

Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?” https://t.co/qJkJhaCIaj

When endorsing a product, Instagram influencers should appear in the photo they post, research says https://t.co/XMgavGpbpq