Word-of-Mouth Escalation Levels: Theory and Results of an Empirical Study Considering Different Situations and Target Groups
Article in HERMES - Journal of Language and Communication in Business (March 2024)
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Article in HERMES - Journal of Language and Communication in Business (March 2024)
Article in FIIB Business Review (February 2024)
Article in International Journal of Services Economics and Management (January 2024)