| Title |
On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth
|
|---|---|
| Published in |
Journal of Targeting, Measurement & Analysis for Marketing, July 2003
|
| DOI | 10.1057/palgrave.jt.5740100 |
| Authors |
Chatura Ranaweera, Jaideep Prabhu |
Mendeley readers
The data shown below were compiled from readership statistics for 490 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 2 | <1% |
| Germany | 1 | <1% |
| United Arab Emirates | 1 | <1% |
| Malaysia | 1 | <1% |
| Indonesia | 1 | <1% |
| France | 1 | <1% |
| Norway | 1 | <1% |
| Brazil | 1 | <1% |
| India | 1 | <1% |
| Other | 3 | <1% |
| Unknown | 477 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 86 | 18% |
| Student > Master | 84 | 17% |
| Student > Ph. D. Student | 63 | 13% |
| Student > Doctoral Student | 29 | 6% |
| Lecturer | 26 | 5% |
| Other | 87 | 18% |
| Unknown | 115 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 226 | 46% |
| Social Sciences | 32 | 7% |
| Economics, Econometrics and Finance | 31 | 6% |
| Computer Science | 14 | 3% |
| Engineering | 12 | 2% |
| Other | 50 | 10% |
| Unknown | 125 | 26% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 December 2016.
All research outputs
#17,302,400
of 25,394,764 outputs
Outputs from Journal of Targeting, Measurement & Analysis for Marketing
#38
of 58 outputs
Outputs of similar age
#47,271
of 52,481 outputs
Outputs of similar age from Journal of Targeting, Measurement & Analysis for Marketing
#2
of 3 outputs
Altmetric has tracked 25,394,764 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 58 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.1. This one is in the 12th percentile – i.e., 12% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 52,481 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 5th percentile – i.e., 5% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.