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RT @JAMS_updates: Kuehnl, Jozic & Homburg's investigation of consumer journey design finds evidence of the positive influence of an effecti…
RT @JAMS_updates: Kuehnl, Jozic & Homburg's investigation of consumer journey design finds evidence of the positive influence of an effecti…
Cool international survey research/scale development/branding study in JAMS!
Kuehnl, Jozic & Homburg's investigation of consumer journey design finds evidence of the positive influence of an effective consumer journey design on customer loyalty through brand attitude in a new JAMS article: https://t.co/ID44mFDsvi @UBMannheim @e