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You can now check my published paper on this link #collaboration https://t.co/hIqD42VMuw
So happy to share with you my very first co-authored paper. Mrad, M., Farah, M. F., & Haddad, S. From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. Journal of Brand Management, 1-16. htt