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Very nice paper
Very nice paper
RT @JAMS_updates: Looking for a comprehensive analysis of online relationship marketing? Steinhoff et al provide an evolving theory of seam…
RT @JAMS_updates: Looking for a comprehensive analysis of online relationship marketing? Steinhoff et al provide an evolving theory of seam…
Looking for a comprehensive analysis of online relationship marketing? Steinhoff et al provide an evolving theory of seamless, networked, omnichannel, personalized, and anthropomorphized customer relationships in online environments in this new article: ht