Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media https://t.co/e1uyzAWE8J
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8,913 followers
Its #emojiday , so here is a nice research article: 'Feelings generated by threat appeals in social marketing: text and #emoji analysis of user reactions to anorexia nervosa campaigns in social media'. https://t.co/auDJ0e8ec6
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#SocMarBU how do you feel about threat messaging in #socmar campaigns? Article 👇 looked at use of threats in #anorexia awareness campaigns and findings are surprising 🤔👀🧐 https://t.co/ouqgXSGAnd
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What do your emojis tell about your reactions to social marketing? 🤔. This new article "Feelings generated by threat appeals in social marketing: text and #emoji analysis of user reactions to anorexia nervosa campaigns in social media" https://t.co/auDJ0e8