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Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media

Overview of attention for article published in International Review on Public and Nonprofit Marketing, November 2018
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About this Attention Score

  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
3 X users

Citations

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16 Dimensions

Readers on

mendeley
68 Mendeley