Language influences how consumers trust a brand https://t.co/H9Z72bMXcN Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers
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RT @JBusinessEthics: New research argues that polite advertising practices can increase some consumers’ desire and intentions to punish a b…
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RT @JBusinessEthics: New research argues that polite advertising practices can increase some consumers’ desire and intentions to punish a b…
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RT @JBusinessEthics: New research argues that polite advertising practices can increase some consumers’ desire and intentions to punish a b…
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New research argues that polite advertising practices can increase some consumers’ desire and intentions to punish a brand in instances of moral ambiguity https://t.co/zWnOeRLZyh