Language influences how consumers trust a brand
Long Room,
In a series of three studies, Aparna Sundar, a professor of marketing in the UO's Lundquist College of Business, and Edita Cao…
In a series of three studies, Aparna Sundar, a professor of marketing in the UO's Lundquist College of Business, and Edita Cao…
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at…
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