Effects of channel members’ customer-centric structures on supplier performance

Overview of attention for article published in Journal of the Academy of Marketing Science, October 2018

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RT @JAMS_updates: In this new article by Crecelius et al., two large-scale field studies show that customer-centric B2B buyers create value…

RT @JAMS_updates: In this new article by Crecelius et al., two large-scale field studies show that customer-centric B2B buyers create value…

In this new article by Crecelius et al., two large-scale field studies show that customer-centric B2B buyers create value for their suppliers - but can also be costlier to serve: https://t.co/p03UxzoPNk @UABSchoolofBiz https://t.co/omibnaZE0Z