B2B relationship calculus: quantifying resource effects in service-dominant logic

Overview of attention for article published in Journal of the Academy of Marketing Science, December 2015

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#25 of 746)
High Attention Score compared to outputs of the same age (96th percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

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Journal of the Academy of Marketing Science, 16 Dec 2015

How should hybrid goods-services companies prioritize investments in resource development to facilitate better project outcomes…