Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations

Overview of attention for article published in Journal of International Business Studies, September 2018

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Good Attention Score compared to outputs of the same age (66th percentile)
Good Attention Score compared to outputs of the same age and source (65th percentile)

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twitter: 5 X users

facebook: 1 Facebook page

Citations

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mendeley: 167 Mendeley
citeulike: 1 CiteULike

Summary X Facebook Dimensions citations

So far, Altmetric has seen 5 X posts from 5 X users, with an upper bound of 7,851 followers.

Culverhouse faculty Peter Magnusson, Stanford Westjohn and Nancy Sirianni were recently published in the Journal of International Business Studies. #BamaMeansBusiness

18 Sep 2018

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RT @JIBSupdates: New research in JIBS is the first to demonstrate how international firms can leverage country-of-origin personality stereo…

18 Sep 2018

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RT @JIBSupdates: New research in JIBS is the first to demonstrate how international firms can leverage country-of-origin personality stereo…

17 Sep 2018

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RT @JIBSupdates: New research in JIBS is the first to demonstrate how international firms can leverage country-of-origin personality stereo…

17 Sep 2018

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New research in JIBS is the first to demonstrate how international firms can leverage country-of-origin personality stereotypes as a brand-building advantage. Read more now in this article by Magnusson, Westjohn & Sirianni https://t.co/6wfeG9euXG @culv

17 Sep 2018

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