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Research in marketing strategy

Overview of attention for article published in Journal of the Academy of Marketing Science, August 2018
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#49 of 808)
  • High Attention Score compared to outputs of the same age (92nd percentile)
  • High Attention Score compared to outputs of the same age and source (81st percentile)

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Readers on

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1809 Mendeley