Journal of the Academy of Marketing Science,
Looking for some good reading? Check out the winner of our Volume 47 best paper award: "Research in Marketing Strategy by…
Looking for some good reading? Check out the winner of our Volume 47 best paper award: "Research in Marketing Strategy by…
Congratulations to the winners of our best paper award for Volume 47! You can read the article, selected by a vote of the JAMS…
New from JAMS: a review of marketing strategy research by Neil A. Morgan (Kelley School of Business), Kimberly A. Whitler (UVA…