Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

Overview of attention for article published in Journal of the Academy of Marketing Science, August 2018

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About this Attention Score

Above-average Attention Score compared to outputs of the same age (51st percentile)

Mentioned by

twitter: 3 X users

facebook: 1 Facebook page

Readers on

mendeley: 93 Mendeley

Summary X Facebook

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 7,219 followers.

RT @JAMS_updates: New findings highlight a ‘dark side’ of exclusivity and preferential treatment that firms should better account for, in t…

30 Aug 2018

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RT @JAMS_updates: New findings highlight a ‘dark side’ of exclusivity and preferential treatment that firms should better account for, in t…

29 Aug 2018

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New findings highlight a ‘dark side’ of exclusivity and preferential treatment that firms should better account for, in this article by Newman, Cinelli, Vorhies, and Folse. https://t.co/pOpT6PMBtW @OleMissRebels @LSUOursoCollege

15 Aug 2018

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