Journal of the Academy of Marketing Science,
Check out this recap of a JAMS article on "how renting and borrowing impact willingness-to-pay" - you can read the full…
Check out this recap of a JAMS article on "how renting and borrowing impact willingness-to-pay" - you can read the full…
Evidence from field and lab-based experiments in this new article by Charan K. Bagga, Neil Bendle, and June Cotte demonstrates…