The psychology of paying $1.99 vs. $2 | MNN
Mother Nature Network,
The price that appeals to you is an indication of your thinking style. It’s not so much how you feel about a penny; it’s about…
Does a one-penny discount boost sales? $2.99 or $3.00?
Market Business News,
Will a one-penny discount encourage shoppers to rush to the checkout counter ? In other words, does a $2.99 price pull in more…
$2.99 or $3.00? Will the difference of a penny get you to the checkout counter?
Phys.org,
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