We know #consumer use of single #coupon, but how are multiple ones used? Study models #competition, shows groups differ in #brand focus (favor internal #reference #price) vs. #deal focus (favor #stimulus ref price). Same coupon differing use #probability.
Congratulations to César Zamudio, Ph.D., assistant professor of marketing @KentState, and Ph.D. candidate Paul Mills, on this recent publication in @JAMS_updates. #cobaexperts https://t.co/Hg2Sz00PJB
RT @JAMS_updates: How do shoppers respond to in-store mobile coupons that provide customized discounts for competing brands as they superma…
RT @JAMS_updates: How do shoppers respond to in-store mobile coupons that provide customized discounts for competing brands as they superma…
How do shoppers respond to in-store mobile coupons that provide customized discounts for competing brands as they supermarket shop New JAMS article from Mills & Zamudio: https://t.co/Dyis3YmPpi @CSU_Biz @KentStateCOBA