Journal of the Academy of Marketing Science,
In our JAMS Sheth Foundation Best Paper winner from 2017, Rajan Varadarajan presents a conceptual framework delineating…
In our JAMS Sheth Foundation Best Paper winner from 2017, Rajan Varadarajan presents a conceptual framework delineating…
In the January issue of Journal of the Academy of Marketing Science, Rajan Varadarajan offers a framework for sustainable…
In our January issue, Rajan Varadarajan offers a framework for sustainable innovations and a model of sustainable innovations…