Journal of the Academy of Marketing Science,
Check out the latest list of New Hot Papers from Essential Science Indicators. The JAMS paper "Institutions and axioms: an…
Check out the latest list of New Hot Papers from Essential Science Indicators. The JAMS paper "Institutions and axioms: an…
Vargo and Lusch extend and update their service-dominant logic in this new article for JAMS, now available to read online ahead…