Journal of the Academy of Marketing Science,
Check out all of our top papers from 2016! These five were the finalists, selected by our editorial team, for the best paper…
Check out all of our top papers from 2016! These five were the finalists, selected by our editorial team, for the best paper…
Interesting article: Voorhees, Clay M., Michael K. Brady, Roger Calantone, and Edward Ramirez. 2016. "Discriminant Validity…
Voorhees et al. suggest a new mandate for discriminant validity testing in marketing in this new methodological paper now…