Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies

Overview of attention for article published in Marketing Letters, January 2015

Altmetric Badge

About this Attention Score

So far, Altmetric has seen 1 X post from an account with 60 followers.

New study shows that product placement works, especially for lesser-known brands integrated into film/TV storylines. http://t.co/LWCcho4bWx