Personalisation in practice: The proven effects of personalisation

Overview of attention for article published in Journal of Database Marketing & Customer Strategy Management, January 2002

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Postma & Brokke (2002) examined the effects of message differentiation based on personalisation methods from companies. https://t.co/Cm3jgP2gcN … #BBSDigmarket

03 May 2019

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Personalise and tailor email content to consumers for better engagement http://t.co/niLDe3yTD4 #bbsdigmarket

16 Apr 2015

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