Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

Overview of attention for article published in Journal of the Academy of Marketing Science, March 2015

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Above-average Attention Score compared to outputs of the same age (54th percentile)
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So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 6,913 followers.

NEW publication on the impact of #TV #advertising on #earned, #paid and #owned online media and on #sales #roi http://t.co/Zey5EEZeJi

A conceptual framework linking marketing actions to online consumer activity along the consumer’s path to purchase http://t.co/jivp6Dr0He

A conceptual framework linking marketing actions to online consumer activity along the consumer’s path to purchase http://t.co/jivp6Dr0He