Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing

Overview of attention for article published in Marketing Letters, April 2018

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#43 of 304)
High Attention Score compared to outputs of the same age (85th percentile)
Above-average Attention Score compared to outputs of the same age and source (60th percentile)

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twitter: 4 X users

Citations

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So far, Altmetric has seen 2 news stories from 1 outlets.

Why Crowdsourcing Often Leads to Bad Ideas

Harvard Business Review , 13 Dec 2019

Executive Summary Most crowdsourcing initiatives end up with an overwhelming amount of useless ideas.

Does Crowdsourcing Need a Cash Prize to Work?

Harvard Business Review , 22 Apr 2019

Executive Summary The results of an experiment suggest that when crowdsourcing ideas, if you are looking for a larger selection…