Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance

Overview of attention for article published in Journal of the Academy of Marketing Science, March 2015

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In the top 25% of all research outputs scored by Altmetric
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Above-average Attention Score compared to outputs of the same age and source (53rd percentile)

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Journal of the Academy of Marketing Science, 23 Mar 2015

A new article on utilizing customer knowledge in innovation - read it online ahead of print now: