Five areas to advance branding theory and practice

Overview of attention for article published in Journal of Brand Management, November 2014

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Our article 'Five areas to advance branding' can be downloaded for free from the Journal of Brand Management http://t.co/7GDs96wZnV

Our article 'Five areas to advance branding' can be downloaded for free from the Journal of Brand Management http://t.co/7GDs96wZnV