Journal of the Academy of Marketing Science,
Check out all of our top papers from 2016! These five were the finalists, selected by our editorial team, for the best paper…
Check out all of our top papers from 2016! These five were the finalists, selected by our editorial team, for the best paper…
A new conceptual/theoretical piece from JAMS: Kumar et al. propose a marketing-centric definition and a systematic taxonomy and…