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Dealing with non-receptive #customers? Find out how to initiate #value co-creation in this new article in the "Journal of the Academy of Marketing Science": https://t.co/zFY2ZBwfKw
345 followers
RT @JAMS_updates: Why might a customer be non-receptive to supplier efforts to initiate a value co-creation episode and what strategies can…
1,402 followers
RT @JAMS_updates: Why might a customer be non-receptive to supplier efforts to initiate a value co-creation episode and what strategies can…
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RT @JAMS_updates: Why might a customer be non-receptive to supplier efforts to initiate a value co-creation episode and what strategies can…
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RT @JAMS_updates: Why might a customer be non-receptive to supplier efforts to initiate a value co-creation episode and what strategies can…
8,913 followers
RT @JAMS_updates: Why might a customer be non-receptive to supplier efforts to initiate a value co-creation episode and what strategies can…
3,623 followers
Why might a customer be non-receptive to supplier efforts to initiate a value co-creation episode and what strategies can suppliers employ to abate such non-receptivity? New research in JAMS by Malshe & Friend: https://t.co/2Q5vkZVzZH @USTbusiness @Far